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Citadel, a specialist digital advertising firm, introduces a broadened SEO solution for cosmetic surgeons, concentrating on online exposure, patient involvement, and practice growth. Lauren's concentrate on ROI and interest for discovering the vital details that transform campaigns from great to great include establishing a grand scale multivariate examination framework making use of fractional factorial analysis for understanding ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection strategy for anticipating ROI before media investment.

A 25-year professional in the medical care advertising and marketing area, Tracey began her career as a firm account individual for a variety of pharma brand names and later on pioneered the advertising and marketing effort to release a first-of-its kind website in the eyeglasses and eyecare area.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, an essential distinction in the market. She believes Underscore is the version for just how media and advertising and marketing companies should, and will, progress in the future.

While at Underscore, she spent 3 years showing Online search engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from Fortress Surgeon digital Marketing media to retail purchase.