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Citadel, a Fortress Surgeon Digital Marketing electronic marketing firm, announces a broadened search engine optimization solution for plastic surgeons, focusing on online exposure, client interaction, and method growth. Lauren's focus on ROI and passion for finding the crucial details that transform campaigns from great to wonderful include establishing a grand range multivariate examination framework making use of fractional factorial analysis for comprehending ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a forecast technique for predicting ROI before media financial investment.

A 25-year professional in the medical care marketing and advertising space, Tracey began her profession as a firm account person for a variety of pharma brand names and later on led the marketing effort to introduce a first-of-its kind portal in the eyeglasses and eyecare space.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the industry. She thinks Underscore is the model for just how media and marketing firms should, and will, advance in the future.

While at Underscore, she invested 3 years instructing Search Engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they found out just how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.