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Citadel, a specialist Fortress Surgeon Digital Marketing advertising and marketing firm, announces an expanded search engine optimization solution for cosmetic surgeons, focusing on online presence, client involvement, and practice development. Lauren's concentrate on ROI and passion for finding the crucial details that change projects from excellent to wonderful include developing a grand range multivariate test framework utilizing fractional factorial evaluation for comprehending ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection approach for forecasting ROI before media financial investment.

A 25-year expert in the health care advertising and marketing area, Tracey started her career as a firm account person for an array of pharma brands and later led the advertising and marketing effort to release a first-of-its kind portal in the eyeglasses and eyecare area.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the market. She thinks Underscore is the version for how media and advertising agencies should, and will, develop in the future.

While at Underscore, she invested 3 years showing Online search engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they determined just how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.