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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising and marketing agency, reveals a broadened search engine optimization solution for cosmetic surgeons, focusing on online visibility, patient engagement, and practice growth. Lauren's concentrate on ROI and passion for discovering the essential information that transform projects from good to excellent include creating a grand scale multivariate test structure making use of fractional factorial evaluation for recognizing ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate approach for forecasting ROI prior to media financial investment.

A 25-year professional in the health care marketing and advertising area, Tracey started her career as an agency account individual for a variety of pharma brand names and later on pioneered the marketing initiative to launch a first-of-its kind portal in the eyewear and eyecare space.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, an essential differentiation in the sector. She thinks Underscore is the version for just how media and marketing firms should, and will, progress in the future.

While at Underscore, she invested 3 years showing Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they figured out just how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail purchase.