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Citadel, a specialist Fortress Surgeon Digital Marketing advertising and marketing firm, announces a broadened search engine optimization service for plastic surgeons, focusing on online exposure, client engagement, and technique growth. In her previous role as VP of Biddable Media Daga specialized in the marketing of health and wellness & wellness brands via all lifecycle phases: beginning with scientific trial recruitment projects, through the pre-launch market-shaping, launch and marketing stage, ending with patent expiry and advertising sunsetting.

A 25-year professional in the healthcare advertising and marketing space, Tracey began her job as an agency account individual for a selection of pharma brand names and later spearheaded the advertising initiative to introduce a first-of-its kind website in the glasses and eyecare room.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential distinction in the sector. She believes Underscore is the version for how media and marketing companies should, and will, progress in the future.

While at Underscore, she invested three years showing Online search engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they found out how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.