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Fortress Surgeon Digital Marketing, a specialist digital advertising agency, introduces an expanded SEO service for plastic surgeons, concentrating on on-line presence, individual engagement, and practice growth. Lauren's focus on ROI and interest for discovering the crucial information that change projects from good to great include establishing a grand range multivariate test framework making use of fractional factorial analysis for understanding ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast strategy for predicting ROI prior to media investment.

Among the important things Martin delights in most regarding his function is the chance to research and comprehend the nuances of both new and well established markets, and through growing his understanding of them try to find the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the industry. She believes Underscore is the model for how media and marketing companies should, and will, evolve in the future.

While at Underscore, she invested three years showing Online search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they figured out how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.