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fortress Surgeon Digital marketing, a surgeon electronic marketing company, announces an expanded search engine optimization solution for cosmetic surgeons, concentrating on on-line presence, patient involvement, and method development. Lauren's concentrate on ROI and interest for discovering the crucial details that change campaigns from excellent to terrific include creating a grand range multivariate examination structure utilizing fractional factorial analysis for comprehending ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast strategy for forecasting ROI prior to media financial investment.

Among things Martin delights in most about his role is the possibility to study and comprehend the nuances of both well-known and new markets, and with growing his understanding of them search for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the industry. She thinks Underscore is the version for how media and advertising firms should, and will, develop in the future.

While at Underscore, she spent three years teaching Online search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they identified exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.