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Fortress Surgeon Digital Marketing, a doctor electronic advertising company, introduces a broadened search engine optimization service for plastic surgeons, concentrating on on-line presence, patient engagement, and practice growth. Lauren's focus on ROI and interest for finding the critical information that change projects from great to great include developing a grand range multivariate examination structure utilizing fractional factorial analysis for comprehending ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast method for predicting ROI before media financial investment.

A 25-year professional in the healthcare advertising and marketing space, Tracey began her career as a firm account individual for a variety of pharma brands and later pioneered the advertising initiative to launch a first-of-its kind portal in the eyewear and eyecare space.

He leads a team of media approach, media preparation, media purchasing and media execution professionals that collaboratively ensure that campaign goals are accomplished in order to make best use of interactions and ROI. Lauren's profession in digital and media began in the 90's, just as electronic came to be a viable advertising network.

While at Underscore, she invested three years teaching Search Engine Marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.