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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising and marketing agency, reveals an increased SEO service for cosmetic surgeons, concentrating on online presence, client interaction, and method growth. Lauren's concentrate on ROI and enthusiasm for finding the critical details that transform projects from good to wonderful consist of establishing a grand range multivariate test structure utilizing fractional factorial analysis for comprehending ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a forecast strategy for anticipating ROI before media financial investment.

A 25-year veteran in the healthcare marketing and advertising area, Tracey started her occupation as a firm account person for a selection of pharma brand names and later pioneered the marketing effort to introduce a first-of-its kind portal in the glasses and eyecare space.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the market. She believes Underscore is the model for how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years showing Online search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail purchase.