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Citadel, a doctor electronic advertising company, reveals an expanded search engine optimization service for cosmetic surgeons, focusing on on-line presence, client interaction, and method development. In her previous function as VP of Biddable Media Daga concentrated on the advertising of health & health brand names via all lifecycle stages: starting from clinical trial employment campaigns, with the pre-launch market-shaping, launch and promotional stage, ending with license expiry and advertising and Fortress Surgeon Digital Marketing sunsetting.

A 25-year professional in the healthcare advertising and marketing space, Tracey started her occupation as an agency account person for a range of pharma brands and later pioneered the advertising initiative to launch a first-of-its kind portal in the eyewear and eyecare area.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the sector. She thinks Underscore is the design for just how media and advertising and marketing companies should, and will, advance in the future.

While at Underscore, she invested 3 years educating Online search engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they figured out how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.