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Fortress Surgeon Digital Marketing, a doctor digital marketing company, announces an increased SEO solution for plastic surgeons, focusing on on-line exposure, patient interaction, and practice growth. Lauren's focus on ROI and passion for locating the crucial information that change campaigns from great to great include establishing a grand range multivariate examination structure using fractional factorial analysis for comprehending ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate approach for forecasting ROI prior to media financial investment.

A 25-year expert in the health care advertising and marketing room, Tracey started her occupation as a firm account individual for a selection of pharma brand names and later on headed the advertising effort to release a first-of-its kind website in the glasses and eyecare room.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the sector. She thinks Underscore is the design for just how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she invested 3 years showing Internet search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they determined just how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail purchase.