Fortress Expands Search Engine Optimization Provider For Plastic Surgeons

Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising agency, reveals an expanded SEO service for plastic surgeons, focusing on on-line visibility, individual involvement, and method development. Lauren's focus on ROI and enthusiasm for discovering the crucial information that change projects from great to great consist of establishing a grand scale multivariate test structure making use of fractional factorial analysis for recognizing ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection method for predicting ROI before media investment.

A 25-year veteran in the healthcare marketing and advertising room, Tracey began her profession as an agency account person for an array of pharma brand names and later on headed the advertising initiative to release a first-of-its kind portal in the eyewear and eyecare room.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the industry. She believes Underscore is the design for just how media and advertising agencies should, and will, advance in the future.

While at Underscore, she spent 3 years educating Search Engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they found out exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail purchase.