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Citadel, a doctor electronic advertising firm, announces an expanded SEO service for cosmetic surgeons, concentrating on online visibility, patient involvement, and method growth. Lauren's focus on ROI and passion for finding the crucial information that change campaigns from excellent to excellent include establishing a grand scale multivariate test structure utilizing fractional factorial evaluation for understanding ROI possibility in Fortress Surgeon Digital Marketing media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection strategy for predicting ROI prior to media investment.

A 25-year professional in the health care marketing and advertising room, Tracey began her profession as a company account person for an array of pharma brand names and later on pioneered the marketing effort to launch a first-of-its kind website in the eyewear and eyecare room.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the sector. She believes Underscore is the design for how media and marketing agencies should, and will, advance in the future.

While at Underscore, she invested 3 years instructing Online search engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.