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Fortress Surgeon Digital Marketing, a surgeon digital marketing firm, reveals an expanded SEO service for cosmetic surgeons, concentrating on on-line exposure, client interaction, and practice development. Lauren's focus on ROI and interest for discovering the important information that change campaigns from great to excellent include creating a grand scale multivariate test framework using fractional factorial analysis for recognizing ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing a projection strategy for predicting ROI prior to media financial investment.

A 25-year professional in the healthcare advertising and marketing space, Tracey started her profession as an agency account individual for a selection of pharma brands and later led the advertising effort to launch a first-of-its kind portal in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential distinction in the industry. She believes Underscore is the model for how media and advertising agencies should, and will, develop in the future.

While at Underscore, she invested 3 years educating Internet search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail purchase.