Fortress Increases Search Engine Optimization Provider For Plastic Surgeons

Fortress Surgeon Digital Marketing, a doctor electronic marketing firm, introduces an increased SEO service for plastic surgeons, concentrating on online exposure, patient engagement, and practice development. Lauren's focus on ROI and interest for finding the critical details that transform campaigns from excellent to fantastic consist of creating a grand scale multivariate test framework making use of fractional factorial analysis for recognizing ROI potential in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate method for anticipating ROI prior to media financial investment.

A 25-year professional in the health care marketing and advertising space, Tracey began her career as a company account individual for an array of pharma brands and later headed the advertising and marketing initiative to release a first-of-its kind portal in the eyewear and eyecare area.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the sector. She thinks Underscore is the design for exactly how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she invested 3 years instructing Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they determined exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.