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Citadel, a specialist electronic advertising and marketing firm, introduces a broadened search engine optimization service for plastic surgeons, focusing on online exposure, individual interaction, and practice growth. Lauren's concentrate on ROI and interest for locating the critical details that change projects from great to fantastic include developing a grand scale multivariate test structure using fractional factorial evaluation for understanding ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate technique for forecasting ROI before media investment.

A 25-year veteran in the healthcare advertising and marketing space, Tracey started her job as an agency account person for a variety of pharma brand names and later on spearheaded the advertising and Fortress Surgeon Digital Marketing effort to release a first-of-its kind portal in the glasses and eyecare area.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the market. She believes Underscore is the model for just how media and marketing firms should, and will, progress in the future.

Steph has over 20 years of pharma & life scientific researches company experience, with the majority of her occupation focused on releasing brand-new products in new and existing categories ranging from diabetes mellitus to unusual condition. Submit a review to help others discover recommended advertising firms.