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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising firm, introduces an increased search engine optimization service for plastic surgeons, concentrating on on-line visibility, client involvement, and technique growth. In her previous function as VP of Biddable Media Daga specialized in the advertising and marketing of health & health brands via all lifecycle stages: beginning with medical test recruitment campaigns, via the pre-launch market-shaping, launch and marketing phase, finishing with license expiration and advertising and marketing sunsetting.

A 25-year veteran in the health care marketing and advertising area, Tracey started her occupation as a company account person for an array of pharma brand names and later pioneered the advertising effort to launch a first-of-its kind website in the glasses and eyecare room.

It was these early examinations that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the industry. She believes Underscore is the model for how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she invested three years teaching Search Engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.