Fortress Expands Search Engine Optimization Services For Plastic Surgeons

Citadel, a specialist electronic advertising and marketing company, introduces an expanded SEO service for plastic surgeons, concentrating on online visibility, patient engagement, and practice growth. Lauren's focus on ROI and interest for discovering the important information that change projects from excellent to excellent include creating a grand scale multivariate examination framework using fractional factorial analysis for understanding ROI capacity in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection approach for predicting ROI prior to media investment.

A 25-year expert in the health care marketing and advertising area, Tracey began her occupation as a company account person for a selection of pharma brands and later headed the marketing initiative to introduce a first-of-its kind portal in the glasses and eyecare room.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, a basic differentiation in the market. She thinks Underscore is the design for how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she invested three years instructing Online search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years back, when they identified exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.