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Fortress Surgeon Digital Marketing, a surgeon electronic advertising agency, introduces an increased SEO solution for plastic surgeons, focusing on online visibility, patient interaction, and practice growth. Lauren's concentrate on ROI and enthusiasm for discovering the important information that transform campaigns from good to terrific include creating a grand scale multivariate test structure using fractional factorial evaluation for understanding ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast strategy for forecasting ROI before media financial investment.

One of the important things Martin delights in most regarding his role is the chance to research and understand the nuances of both new and recognized markets, and with expanding his understanding of them seek the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental differentiation in the sector. She believes Underscore is the design for just how media and advertising firms should, and will, develop in the future.

While at Underscore, she spent 3 years instructing Search Engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they identified exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail acquisition.