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fortress Surgeon digital marketing, a specialist electronic marketing company, introduces a broadened SEO service for plastic surgeons, concentrating on online presence, individual interaction, and technique growth. Lauren's focus on ROI and enthusiasm for finding the crucial details that transform campaigns from great to great include creating a grand scale multivariate test framework using fractional factorial analysis for comprehending ROI potential in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast method for predicting ROI before media financial investment.

One of things Martin delights in most about his duty is the possibility to research and recognize the nuances of both new and recognized markets, and via expanding his understanding of them look for the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the industry. She thinks Underscore is the model for just how media and advertising agencies should, and will, progress in the future.

While at Underscore, she spent three years instructing Search Engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they identified just how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail purchase.