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Fortress Surgeon Digital Marketing (sites), a doctor electronic marketing company, reveals a broadened search engine optimization solution for plastic surgeons, focusing on on-line exposure, individual involvement, and practice development. In her previous role as VP of Biddable Media Daga concentrated on the advertising and marketing of health & health brands with all lifecycle stages: beginning with clinical trial employment projects, through the pre-launch market-shaping, launch and advertising stage, finishing with patent expiration and advertising and marketing sunsetting.

A 25-year veteran in the healthcare marketing and advertising room, Tracey began her job as a firm account person for an array of pharma brands and later on headed the advertising initiative to release a first-of-its kind site in the eyeglasses and eyecare space.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the market. She believes Underscore is the version for how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she spent 3 years showing Online search engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they identified how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail acquisition.