Fortress Increases Search Engine Optimization Solutions For Plastic Surgeons

Fortress Surgeon Digital Marketing, a surgeon digital advertising firm, announces an increased SEO solution for plastic surgeons, focusing on on-line exposure, person involvement, and practice development. Lauren's focus on ROI and interest for discovering the important details that change campaigns from great to fantastic include creating a grand scale multivariate test structure making use of fractional factorial evaluation for comprehending ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate method for forecasting ROI before media financial investment.

A 25-year expert in the healthcare marketing and advertising space, Tracey started her career as a firm account person for an array of pharma brand names and later pioneered the marketing effort to launch a first-of-its kind portal in the eyewear and eyecare area.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the sector. She believes Underscore is the model for exactly how media and advertising and marketing firms should, and will, advance in the future.

While at Underscore, she spent three years educating Online search engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they found out exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.