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Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing company, introduces an increased SEO service for plastic surgeons, concentrating on on-line visibility, patient involvement, and technique growth. In her previous function as VP of Biddable Media Daga focused on the advertising of wellness & wellness brands through all lifecycle stages: beginning with professional trial recruitment campaigns, with the pre-launch market-shaping, launch and advertising phase, finishing with patent expiry and advertising and marketing sunsetting.

A 25-year expert in the medical care marketing and advertising space, Tracey started her profession as a company account person for a variety of pharma brand names and later spearheaded the advertising and marketing initiative to introduce a first-of-its kind website in the eyeglasses and eyecare room.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the industry. She believes Underscore is the design for how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she spent three years educating Search Engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they determined how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.