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Citadel, a specialist digital advertising firm, announces an increased search engine optimization solution for cosmetic surgeons, focusing on online visibility, person involvement, and practice development. Lauren's concentrate on ROI and passion for locating the vital information that transform projects from good to terrific include creating a grand range multivariate examination structure using fractional factorial analysis for comprehending ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate method for predicting ROI before media investment.

A 25-year expert in the healthcare marketing and advertising area, Tracey started her job as an agency account person for an array of pharma brands and later led the advertising and marketing effort to introduce a first-of-its kind site in the eyeglasses and eyecare space.

He leads a group of media technique, media planning, media purchasing and media implementation specialists that collaboratively make certain that campaign objectives are attained in order to maximize interactions and ROI. Lauren's career in digital and media started in the 90's, equally as fortress Surgeon digital Marketing came to be a feasible marketing channel.

While at Underscore, she spent 3 years teaching Internet search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years back, when they found out how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.