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Citadel, a specialist Fortress Surgeon Digital Marketing marketing agency, introduces an increased search engine optimization service for plastic surgeons, concentrating on online exposure, client involvement, and technique growth. In her previous function as VP of Biddable Media Daga specialized in the advertising of health and wellness & health brands with all lifecycle phases: starting from scientific test recruitment campaigns, through the pre-launch market-shaping, launch and advertising phase, ending with license expiration and marketing sunsetting.

A 25-year veteran in the medical care advertising and marketing space, Tracey began her occupation as an agency account person for a variety of pharma brand names and later on led the marketing initiative to introduce a first-of-its kind site in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the industry. She thinks Underscore is the design for how media and marketing companies should, and will, advance in the future.

While at Underscore, she spent 3 years showing Online search engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they figured out just how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail purchase.