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Fortress Surgeon Digital Marketing, a specialist digital advertising agency, announces an increased search engine optimization service for cosmetic surgeons, concentrating on on-line visibility, patient interaction, and technique growth. In her previous duty as VP of Biddable Media Daga specialized in the advertising and marketing of health & wellness brands through all lifecycle phases: beginning with professional trial recruitment projects, via the pre-launch market-shaping, launch and marketing phase, ending with license expiration and advertising sunsetting.

A 25-year expert in the medical care advertising and marketing area, Tracey started her career as an agency account person for a range of pharma brand names and later pioneered the advertising and marketing initiative to introduce a first-of-its kind portal in the glasses and eyecare space.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the industry. She thinks Underscore is the version for exactly how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she invested three years teaching Search Engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years back, when they determined how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.