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Citadel, a specialist electronic marketing firm, introduces a broadened search engine optimization solution for plastic surgeons, concentrating on on-line presence, client involvement, and practice growth. Lauren's focus on ROI and passion for locating the essential details that transform projects from good to great consist of developing a grand range multivariate test framework using fractional factorial evaluation for understanding ROI possibility in Fortress Surgeon Digital Marketing media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection method for predicting ROI prior to media financial investment.

Among the important things Martin takes pleasure in most about his function is the opportunity to study and understand the nuances of both new and well-known markets, and via growing his understanding of them seek the Holy Grail of product-market fit.

He leads a group of media approach, media preparation, media buying and media implementation experts who collaboratively guarantee that campaign goals are attained in order to make best use of involvements and ROI. Lauren's occupation in digital and media started in the 90's, just as electronic became a practical advertising channel.

While at Underscore, she spent three years showing Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years ago, when they found out how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.