Telemarketing

Fortress Surgeon Digital Marketing (additional resources), a specialist electronic advertising agency, introduces an increased search engine optimization service for plastic surgeons, concentrating on on-line presence, client interaction, and technique development. In her previous function as VP of Biddable Media Daga concentrated on the advertising of health and wellness & health brands through all lifecycle phases: beginning with professional test recruitment campaigns, through the pre-launch market-shaping, launch and marketing stage, ending with patent expiry and advertising sunsetting.

A 25-year veteran in the medical care marketing and advertising area, Tracey began her job as a firm account individual for an array of pharma brand names and later spearheaded the advertising initiative to release a first-of-its kind portal in the eyeglasses and eyecare room.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, a basic distinction in the sector. She thinks Underscore is the model for just how media and advertising companies should, and will, advance in the future.

While at Underscore, she invested 3 years teaching Online search engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they found out how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.