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Fortress Surgeon Digital Marketing, a surgeon digital advertising firm, announces a broadened SEO service for plastic surgeons, focusing on on-line presence, client involvement, and method growth. Lauren's focus on ROI and passion for locating the important details that transform projects from excellent to fantastic consist of developing a grand scale multivariate examination structure making use of fractional factorial analysis for understanding ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection approach for predicting ROI prior to media financial investment.

A 25-year veteran in the health care advertising and marketing room, Tracey started her career as a firm account individual for a variety of pharma brand names and later led the marketing effort to launch a first-of-its kind portal in the eyewear and eyecare area.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, an essential distinction in the sector. She thinks Underscore is the model for just how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she invested three years showing Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they found out just how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.