Citadel Expands Search Engine Optimization Services For Plastic Surgeons

Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing agency, announces a broadened search engine optimization service for cosmetic surgeons, focusing on online visibility, person involvement, and method growth. Lauren's focus on ROI and interest for finding the essential information that transform campaigns from great to fantastic include developing a grand scale multivariate examination framework making use of fractional factorial evaluation for comprehending ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate strategy for forecasting ROI before media investment.

A 25-year expert in the healthcare advertising and marketing space, Tracey started her career as a company account person for a variety of pharma brands and later headed the marketing effort to introduce a first-of-its kind portal in the glasses and eyecare space.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the market. She believes Underscore is the version for how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she spent 3 years teaching Internet search engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they found out exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.