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Citadel, a doctor electronic advertising firm, introduces an expanded SEO service for plastic surgeons, concentrating on on-line presence, individual involvement, and method development. In her previous function as VP of Biddable Media Daga concentrated on the advertising and marketing of health & health brand names via all lifecycle stages: beginning with professional trial employment campaigns, through the pre-launch market-shaping, launch and promotional stage, finishing with license expiry and advertising sunsetting.

A 25-year expert in the healthcare advertising and marketing space, Tracey started her career as a firm account individual for an array of pharma brands and later headed the marketing initiative to release a first-of-its kind site in the eyewear and eyecare room.

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While at Underscore, she spent 3 years educating Online search engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they determined just how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.