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Citadel, a cosmetic Fortress Surgeon Digital Marketing digital marketing company, announces an increased SEO solution for plastic surgeons, concentrating on on-line exposure, individual involvement, and method growth. Lauren's concentrate on ROI and interest for locating the important details that transform campaigns from excellent to fantastic include developing a grand scale multivariate test structure utilizing fractional factorial analysis for recognizing ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate method for anticipating ROI prior to media financial investment.

A 25-year expert in the healthcare marketing and advertising area, Tracey started her occupation as a firm account individual for a range of pharma brands and later led the advertising and marketing initiative to introduce a first-of-its kind portal in the eyewear and eyecare space.

He leads a group of media method, media preparation, media purchasing and media implementation experts that collaboratively make certain that campaign objectives are accomplished in order to optimize roi and involvements. Lauren's job in digital and media started in the 90's, equally as digital ended up being a viable marketing network.

While at Underscore, she invested 3 years instructing Search Engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they found out exactly how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.