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Fortress Surgeon Digital Marketing, a doctor digital advertising firm, reveals a broadened search engine optimization solution for cosmetic surgeons, focusing on on-line presence, client interaction, and method development. Lauren's concentrate on ROI and passion for finding the critical information that transform projects from great to great consist of developing a grand scale multivariate examination framework making use of fractional factorial analysis for comprehending ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection approach for anticipating ROI before media financial investment.
A 25-year expert in the health care advertising and marketing space, Tracey began her occupation as an agency account person for a selection of pharma brand names and later pioneered the advertising and marketing effort to launch a first-of-its kind site in the glasses and eyecare space.
It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the industry. She thinks Underscore is the model for just how media and advertising companies should, and will, progress in the future.
While at Underscore, she spent 3 years teaching Search Engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they found out how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail acquisition.