Specialist Digital Advertising And Marketing
Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing firm, announces a broadened SEO service for cosmetic surgeons, focusing on online presence, patient engagement, and practice growth. In her previous duty as VP of Biddable Media Daga focused on the advertising and marketing of health & health brand names with all lifecycle stages: starting from medical trial recruitment campaigns, with the pre-launch market-shaping, launch and advertising phase, ending with license expiry and advertising and marketing sunsetting.
A 25-year professional in the health care advertising and marketing space, Tracey started her career as an agency account person for a variety of pharma brand names and later on spearheaded the marketing effort to introduce a first-of-its kind website in the eyeglasses and eyecare area.
It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the sector. She believes Underscore is the design for exactly how media and marketing firms should, and will, develop in the future.
While at Underscore, she invested three years teaching Internet search engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they found out just how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail purchase.