Specialist Digital Marketing

Citadel, a doctor Fortress Surgeon Digital Marketing marketing company, announces an expanded SEO service for plastic surgeons, focusing on online visibility, individual involvement, and practice development. Lauren's concentrate on ROI and interest for finding the important details that transform campaigns from excellent to wonderful include creating a grand scale multivariate examination framework using fractional factorial analysis for comprehending ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing a projection technique for predicting ROI prior to media investment.

A 25-year veteran in the health care marketing and advertising space, Tracey started her job as an agency account person for an array of pharma brands and later on spearheaded the marketing initiative to introduce a first-of-its kind site in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, a basic differentiation in the industry. She believes Underscore is the design for exactly how media and marketing agencies should, and will, develop in the future.

While at Underscore, she invested three years educating Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they found out how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.