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Citadel, a Fortress Surgeon Digital Marketing electronic advertising company, announces an increased SEO service for cosmetic surgeons, focusing on on-line presence, person engagement, and method growth. Lauren's focus on ROI and passion for discovering the essential details that transform campaigns from great to wonderful consist of establishing a grand scale multivariate test structure utilizing fractional factorial analysis for comprehending ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a projection technique for anticipating ROI prior to media financial investment.

A 25-year expert in the health care advertising and marketing room, Tracey began her job as a firm account individual for an array of pharma brands and later led the advertising effort to release a first-of-its kind site in the eyeglasses and eyecare space.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the sector. She thinks Underscore is the design for just how media and marketing firms should, and will, develop in the future.

While at Underscore, she invested 3 years instructing Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they found out how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail acquisition.