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Fortress Surgeon Digital Marketing, a doctor electronic advertising company, announces an expanded search engine optimization service for cosmetic surgeons, concentrating on online exposure, patient interaction, and technique growth. In her previous function as VP of Biddable Media Daga focused on the marketing of wellness & wellness brands through all lifecycle phases: beginning with clinical trial employment campaigns, via the pre-launch market-shaping, launch and advertising phase, ending with patent expiry and advertising and marketing sunsetting.

A 25-year professional in the healthcare advertising and marketing area, Tracey started her profession as a firm account person for a variety of pharma brands and later led the advertising and marketing effort to release a first-of-its kind portal in the glasses and eyecare room.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the model for just how media and advertising companies should, and will, evolve in the future.

While at Underscore, she spent three years educating Internet search engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they figured out how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.