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Citadel, a specialist electronic advertising company, introduces an expanded SEO service for cosmetic surgeons, focusing on on-line exposure, client engagement, and practice growth. In her previous role as VP of Biddable Media Daga focused on the advertising of health and wellness & wellness brand names via all lifecycle phases: starting from scientific test employment campaigns, via the pre-launch market-shaping, launch and advertising stage, ending with license expiry and advertising and marketing sunsetting.

A 25-year expert in the health care marketing and advertising space, Tracey began her profession as a company account individual for a range of pharma brands and later pioneered the advertising initiative to launch a first-of-its kind site in the glasses and eyecare room.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the market. She thinks Underscore is the model for exactly how media and advertising firms should, and will, evolve in the future.

While at Underscore, she spent 3 years instructing Online search engine Advertising and Fortress Surgeon Digital Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they identified how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.