Surgeon Digital Advertising And Marketing

Citadel, a specialist electronic advertising and marketing firm, announces a broadened search engine optimization solution for plastic surgeons, concentrating on on-line visibility, patient involvement, and technique development. In her previous role as VP of Biddable Media Daga focused on the advertising and marketing of wellness & wellness brand names through all lifecycle stages: beginning with medical test employment campaigns, with the pre-launch market-shaping, launch and advertising phase, ending with license expiration and advertising sunsetting.

A 25-year veteran in the healthcare marketing and advertising area, Tracey started her profession as a firm account person for an array of pharma brand names and later led the advertising and marketing initiative to introduce a first-of-its kind portal in the eyewear and eyecare space.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the sector. She thinks Underscore is the model for just how media and advertising firms should, and will, evolve in the future.

While at Underscore, she invested 3 years educating Search Engine Marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they figured out how to map Nielsen information to Yahoo's audience base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.