Digital Advertising Solutions

Fortress Surgeon Digital Marketing, a surgeon digital marketing firm, introduces an expanded SEO service for cosmetic surgeons, focusing on online exposure, patient engagement, and practice growth. Lauren's focus on ROI and interest for finding the critical information that change campaigns from good to wonderful consist of creating a grand scale multivariate test structure utilizing fractional factorial analysis for understanding ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate strategy for predicting ROI before media investment.

Among the important things Martin delights in most concerning his duty is the chance to research and recognize the nuances of both new and established markets, and via expanding his understanding of them search for the Holy Grail of product-market fit.

He leads a team of media strategy, media planning, media buying and media execution experts who collaboratively guarantee that campaign goals are accomplished in order to take full advantage of roi and interactions. Lauren's career in digital and media began in the 90's, just as electronic became a practical marketing channel.

While at Underscore, she invested 3 years educating Internet search engine Marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they found out just how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail acquisition.