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Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing firm, announces an expanded search engine optimization service for plastic surgeons, focusing on on-line visibility, patient involvement, and method development. Lauren's concentrate on ROI and interest for finding the essential information that transform campaigns from great to terrific consist of establishing a grand range multivariate test framework making use of fractional factorial analysis for understanding ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast approach for forecasting ROI before media financial investment.

A 25-year expert in the health care marketing and advertising area, Tracey began her career as an agency account individual for a variety of pharma brand names and later on headed the advertising and marketing effort to release a first-of-its kind portal in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, a basic differentiation in the industry. She thinks Underscore is the version for exactly how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she spent 3 years showing Online search engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they figured out how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.