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Citadel, a specialist electronic advertising and marketing firm, reveals a broadened search engine optimization service for plastic surgeons, concentrating on online presence, patient interaction, and method growth. Lauren's concentrate on ROI and enthusiasm for locating the vital details that change campaigns from excellent to excellent consist of establishing a grand range multivariate test structure using fractional factorial evaluation for recognizing ROI potential in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a projection method for predicting ROI before media investment.

A 25-year veteran in the healthcare advertising and marketing room, Tracey started her occupation as an agency account person for a range of pharma brands and later pioneered the marketing effort to introduce a first-of-its kind portal in the eyewear and eyecare space.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental differentiation in the industry. She believes Underscore is the model for exactly how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years instructing Online search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they figured out just how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail acquisition.