Digital Marketing Providers

Citadel, a doctor electronic marketing agency, reveals a broadened search engine optimization solution for cosmetic surgeons, concentrating on on-line visibility, client involvement, and method growth. Lauren's concentrate on ROI and enthusiasm for discovering the essential details that change campaigns from great to terrific include creating a grand scale multivariate test framework utilizing fractional factorial evaluation for comprehending ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate strategy for anticipating ROI prior to media financial investment.

A 25-year professional in the healthcare advertising and marketing room, Tracey started her job as a firm account individual for an array of pharma brands and later led the marketing initiative to launch a first-of-its kind portal in the glasses and eyecare space.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the model for exactly how media and advertising firms should, and will, develop in the future.

While at Underscore, she spent 3 years educating Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's target market base and verify out ROI from Fortress Surgeon Digital Marketing media to retail purchase.