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Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing firm, introduces an increased search engine optimization service for cosmetic surgeons, concentrating on online presence, person engagement, and practice development. Lauren's concentrate on ROI and interest for finding the critical details that transform projects from great to terrific include developing a grand scale multivariate test structure using fractional factorial evaluation for understanding ROI capacity in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a projection method for forecasting ROI before media investment.

One of the things Martin appreciates most about his function is the chance to research study and recognize the nuances of both recognized and brand-new markets, and through expanding his understanding of them search for the Holy Grail of product-market fit.

He leads a team of media approach, media planning, media acquiring and media execution professionals that collaboratively make sure that campaign goals are attained in order to take full advantage of engagements and ROI. Lauren's job in electronic and media started in the 90's, equally as digital became a viable advertising network.

While at Underscore, she invested three years educating Search Engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they found out how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.