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Citadel, a cosmetic fortress Surgeon digital marketing electronic advertising firm, announces a broadened SEO service for plastic surgeons, concentrating on online visibility, person interaction, and technique growth. In her previous function as VP of Biddable Media Daga focused on the advertising and marketing of wellness & health brands with all lifecycle stages: starting from clinical test recruitment campaigns, through the pre-launch market-shaping, launch and marketing stage, finishing with patent expiry and advertising and marketing sunsetting.

A 25-year veteran in the health care marketing and advertising space, Tracey started her job as a company account person for a range of pharma brand names and later pioneered the advertising initiative to introduce a first-of-its kind site in the eyeglasses and eyecare space.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, an essential differentiation in the industry. She thinks Underscore is the version for just how media and marketing companies should, and will, evolve in the future.

While at Underscore, she spent three years teaching Online search engine Marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they determined exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.