Digital Marketing Solutions

Fortress Surgeon Digital Marketing, a surgeon electronic marketing firm, introduces a broadened SEO solution for cosmetic surgeons, focusing on online presence, individual involvement, and method growth. Lauren's focus on ROI and passion for locating the critical details that transform projects from great to fantastic include developing a grand scale multivariate examination framework utilizing fractional factorial analysis for understanding ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing a projection approach for anticipating ROI before media financial investment.

A 25-year veteran in the health care marketing and advertising area, Tracey began her occupation as a firm account person for a range of pharma brand names and later pioneered the advertising and marketing initiative to launch a first-of-its kind website in the eyeglasses and eyecare space.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the industry. She believes Underscore is the model for exactly how media and marketing companies should, and will, progress in the future.

While at Underscore, she invested 3 years teaching Online search engine Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they found out just how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.