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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing company, announces an increased search engine optimization solution for cosmetic surgeons, concentrating on online exposure, person interaction, and practice development. Lauren's focus on ROI and enthusiasm for finding the vital information that transform projects from excellent to fantastic include developing a grand scale multivariate examination structure utilizing fractional factorial evaluation for recognizing ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection technique for predicting ROI before media financial investment.

A 25-year expert in the healthcare marketing and advertising space, Tracey started her job as a company account person for a selection of pharma brand names and later led the advertising initiative to introduce a first-of-its kind site in the eyeglasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the model for just how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she invested 3 years educating Search Engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they figured out how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail purchase.