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Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing firm, introduces an expanded search engine optimization service for plastic surgeons, concentrating on online presence, individual involvement, and method development. Lauren's focus on ROI and interest for discovering the important information that transform campaigns from good to excellent include establishing a grand range multivariate examination framework utilizing fractional factorial analysis for understanding ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate approach for forecasting ROI prior to media financial investment.

A 25-year expert in the healthcare advertising and marketing room, Tracey began her profession as a company account person for an array of pharma brands and later spearheaded the marketing initiative to launch a first-of-its kind website in the eyewear and eyecare space.

He leads a group of media method, media planning, media purchasing and media execution experts who collaboratively make certain that project goals are achieved in order to maximize roi and engagements. Lauren's profession in electronic and media started in the 90's, just as electronic came to be a viable advertising and marketing channel.

While at Underscore, she invested three years showing Search Engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they determined exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail acquisition.