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fortress surgeon digital marketing, a doctor digital advertising firm, introduces a broadened search engine optimization solution for plastic surgeons, focusing on online exposure, person interaction, and method growth. Lauren's focus on ROI and interest for locating the important information that transform projects from good to excellent consist of establishing a grand scale multivariate test structure making use of fractional factorial analysis for understanding ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a forecast method for predicting ROI before media investment.
A 25-year veteran in the healthcare marketing and advertising area, Tracey started her profession as an agency account individual for a range of pharma brand names and later spearheaded the marketing effort to launch a first-of-its kind site in the glasses and eyecare area.
He leads a group of media method, media planning, media buying and media implementation experts that collaboratively make certain that campaign goals are achieved in order to optimize roi and involvements. Lauren's occupation in digital and media started in the 90's, equally as digital became a viable marketing network.
While at Underscore, she spent three years teaching Online search engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years ago, when they determined exactly how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.