Outbound Telemarketing
Citadel, a specialist electronic advertising and marketing firm, introduces an increased search engine optimization service for cosmetic surgeons, concentrating on online exposure, person involvement, and method development. Lauren's focus on ROI and enthusiasm for finding the essential information that change projects from good to fantastic consist of creating a grand scale multivariate test framework making use of fractional factorial analysis for comprehending ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast approach for forecasting ROI prior to media investment.
Among the important things Martin delights in most regarding his function is the chance to research study and recognize the subtleties of both new and well established markets, and via expanding his understanding of them look for the Holy Grail of product-market fit.
He leads a group of media strategy, media planning, media acquiring and media execution specialists who collaboratively make sure that project objectives are accomplished in order to maximize roi and involvements. Lauren's career in digital and media began in the 90's, just as electronic became a viable advertising network.
While at Underscore, she spent three years teaching Search Engine Marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen data to Yahoo's audience base and show out ROI from Fortress Surgeon Digital Marketing media to retail purchase.